Edge

Improving Marketing Campaign and Guest Experience

Create platform that gives new visitor experiences


Meridian is a mobile-app software platform from Aruba, a Hewlett Packard Enterprise company, that allows public-facing enterprise venues – retailers, hotels, resorts, airports, hospitals, and convention centers – to create or improve mobile apps that engage visitors on their mobile devices.

Meridian is capable of engaging visitors from a marketing perspective in real time while they walk the floor or guiding them where they need to go in a large public venue. The meridian solution is built on open API’s, giving the customers the flexibility to leverage their existing investment in wireless solutions and allowing integrate into virtually any modern device application. Meridian is built for large public venue that will give the visitors better experience with the venue using their own mobile devices.

These venues can leverage Meridian to deliver location relevant information such as mapping, turn-by-turn directions, venue-specific information, and proximity-based notifications to mobile-app users during their visits. This allow marketing teams to develop more effective advertising. Merdian also possible giving visitors push notification with attractive promotions.

Venues that already have a mobile app can use the Meridian software development kits (SDKs) to integrate navigation and proximity notification capabilities. Meridian supports the creation of apps for iOS and Android devices for both types of deployments (white-label and SDK)."