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Ini Strategi Efektif Time to Market Agar Bisnis Makin on Fire
ilustrasi time to market di industri ritel

Dalam menghadapi persaingan bisnis yang semakin ketat, kecepatan peluncuran produk atau Time to Market (TTM) telah menjadi faktor penentu kesuksesan perusahaan. Menurut laporan McKinsey, perusahaan yang mampu memperpendek siklus Time to Market mereka hingga 20-50 persen dapat meningkatkan pendapatan hingga 15-20 persen. Hasil survei tren virtualisasi WAN Global Frost & Sullivan 2021 juga menunjukkan 47 persen industri ritel mengakui percepatan Time to Market dapat menjadi pendorong utama dalam inisiatif transformasi digital. 

Lantas, bagaimana langkah-langkah yang harus diambil oleh perusahaan untuk meningkatkan kecepatan Time to Market mereka? Temukan jawabannya dalam artikel ini, kami akan membahas strategi dan taktik yang dapat membantu perusahaan mempercepat peluncuran produk agar tetap kompetitif di era digital.

Apa itu Time to Market?

apa itu time to market

Time to Market merujuk pada periode waktu yang diperlukan untuk mengembangkan, memproduksi, dan meluncurkan produk baru ke pasar. Pengukuran TTM dimulai dari konsepsi ide produk hingga ketersediaan produk untuk pembelian oleh konsumen. 

TTM memiliki peran krusial dalam dunia bisnis karena memegang beberapa dampak signifikan, antara lain: 

  • Pengaruh terhadap Pangsa Pasar 

Produk yang pertama kali masuk ke pasar memiliki peluang lebih besar untuk memperoleh pangsa pasar signifikan. 

  • Dampak pada Keuntungan 

Produk yang diluncurkan lebih cepat dapat menghasilkan pendapatan lebih awal, meningkatkan profitabilitas perusahaan. 

  • Peningkatan Daya Saing 

Perusahaan dengan Time to Market yang lebih cepat dapat bersaing secara lebih efektif dengan kompetitor. 

Keuntungan Time to Market

keuntungan time to market

Time to Market berkaitan erat dengan inovasi dan responsibilitas terhadap perubahan pasar. Dalam lingkungan bisnis yang dinamis, perusahaan dengan kemampuan untuk memperpendek waktu pengembangan produk memiliki fleksibilitas lebih besar dalam menanggapi tren baru dan kebutuhan konsumen. 

Peluncuran produk yang cepat juga memiliki dampak besar pada kesuksesan bisnis. Semakin cepat produk hadir di pasar, semakin cepat perusahaan dapat meraih pendapatan dan mencapai keunggulan kompetitif. Penundaan dalam peluncuran produk dapat mengakibatkan hilangnya potensi pendapatan dan peluang bisnis, terutama jika pesaing meluncurkan produk serupa lebih awal. Tidak hanya itu, dengan meminimalkan waktu peluncuran produk, perusahaan dapat memberikan nilai produk yang berkelanjutan kepada pelanggan dan membangun hubungan yang lebih kuat dengan mereka. 

Bagaimana Mengukur Time to Market?

Sesuai definisinya, Time to Market merupakan durasi pengembangan, produksi, dan peluncuran produk baru ke pasar, dapat diukur melalui beberapa metode yang efektif. Berikut adalah beberapa cara yang dapat digunakan untuk mengukur TTM:

Hitung Jumlah Hari

Menghitung jumlah hari dari tahap awal pengembangan produk hingga produk siap dijual di pasar. Meskipun terlihat mudah, metode ini kurang memberikan detail tentang proses pengembangan produk.

Hitung Jam Kerja

Menghitung jumlah jam kerja yang diperlukan untuk pengembangan, produksi, dan peluncuran produk baru. Metode ini memberikan informasi lebih rinci tentang proses pengembangan produk meskipun memerlukan lebih banyak waktu dan usaha.

Gunakan Metrik Tahap-tahap

Menggunakan metrik tahap-tahap, mencakup waktu yang diperlukan untuk menyelesaikan setiap tahap pengembangan produk, seperti desain, pengujian, produksi, hingga peluncuran produk. 

Menggunakan Software

Pemanfaatan software khusus yang dapat melacak kemajuan proyek dan mengidentifikasi area yang dapat dioptimalkan untuk mempercepat TTM.

Penting untuk memilih metode pengukuran TTM yang sesuai dengan tujuan, sumber daya yang tersedia, kompleksitas produk, dan karakteristik industri. Dengan memilih metode yang tepat, bisnis dapat mengidentifikasi area yang dapat dioptimalkan, meningkatkan kecepatan TTM, dan meningkatkan kesuksesan produk di pasar. 

Percepat Time to Market dengan Solusi SD-WAN

percepat time to market dengan solusi SDWAN

Dalam era digital yang terus berkembang, mempercepat Time to Market menjadi mendesak bagi bisnis untuk tetap kompetitif. Proses peluncuran produk dan layanan yang cepat dan efisien menjadi kunci untuk menjaga daya saing. 

Namun, beberapa hambatan dapat menghambat bisnis dalam mencapai percepatan TTM, antara lain:

Biaya Langganan Dedicated Link yang Mahal

Biaya tinggi untuk langganan dedicated link dapat menjadi hambatan investasi dan membatasi skalabilitas bisnis. 

Kompleksitas Infrastruktur Jaringan

Pengelolaan infrastruktur jaringan yang kompleks di berbagai cabang, dengan berbagai perangkat dan dashboard monitoring dapat menyulitkan tim IT dan memperlambat proses deployment. 

Migrasi ke Cloud

Migrasi ke cloud semakin umum, memerlukan solusi jaringan yang fleksibel dan aman untuk mendukung aplikasi dan data cloud.

Keamanan

Perlunya solusi keamanan yang kuat untuk melindungi data yang bergerak masuk dan keluar dari kantor cabang. 

Untuk mengatasi tantangan ini, bisnis dapat mengadopsi solusi SD-WAN (Software-Defined Wide Area Network). SD-WAN adalah solusi jaringan modern yang membantu bisnis mempercepat TTM dengan menyajikan berbagai manfaat, termasuk pengurangan biaya, penyederhanaan infrastruktur, peningkatan skalabilitas, dan keamanan yang ditingkatkan.  

Dalam konteks ini, Aruba EdgeConnect menjadi pilihan yang solid untuk mengimplementasikan SD-WAN solusi edge-to-cloud Aruba dirancang untuk membantu bisnis meningkatkan kinerja, keamanan, dan skalabilitas aplikasi dan data untuk percepatan Time to Market dengan efektif. 

Aruba EdgeConnect sebagai Solusi Percepat Time to Market

Aruba EdgeConnect adalah platform SD-WAN edge yang menawarkan teknologi canggih untuk menghubungkan kantor cabang dengan efisiensi. Melalui Aruba Central dashboard, bisnis dapat memantau dan mengelola perangkat seperti access point, switch, router, load balancing, dan link dalam satu tampilan, menyederhanakan proses pemantauan dan penyelesaian masalah. 

Selain fitur SD-WAN, EdgeConnect juga dilengkapi dengan firewall dan SASE, meningkatkan keamanan WAN perusahaan terutama pada cabang-cabang. Berikut beberapa manfaat yang ditawarkan: 

Kinerja Tinggi dan Hemat Biaya

Aruba EdgeConnect SD-WAN menggabungkan berbagai protokol jalur, termasuk MPLS, internet, dan 4G hingga 5G dalam tautan virtual. Ini memberikan efisiensi dan fleksibilitas lebih tinggi dengan biaya lebih rendah dibandingkan jalur MPLS yang kaku dan mahal. 

Pengalaman Jaringan Wireless dan Wired Terpadu

Terintegrasi dengan Aruba Central, memantau Access Point Aruba dan jaringan kabel. Aruba Unified Infrastructure menyederhanakan operasi IT dengan konsol cloud-native yang seragam untuk WLAN, LAN, dan SD-WAN di seluruh lokasi bisnis.

Cloud Ready

Aruba EdgeConnect menyediakan konektivitas end-to-end ke penyedia cloud publik dengan memperluas struktur SD-WAN. Dengan menerapkan instance virtual EdgeConnect di penyedia cloud, hal ini menghindari backhaul lalu lintas internet ke data center, memberikan prediktabilitas dan kinerja aplikasi. 

Micro-Segmentation dengan Firewall Berbasis Zona

Aruba EdgeConnect menyertakan firewall berbasis zona yang membagi lalu lintas ke dalam beberapa zona. Segmentasi meningkatkan keamanan dengan membatasi penyebaran serangan siber dan malware, sambil memperbaiki kemacetan dan meningkatkan operasional jaringan. 

Dengan Aruba EdgeConnect, perusahaan dapat memanfaatkan solusi terintegrasi untuk mempercepat proses Time to Market dan meningkatkan keamanan serta kinerja jaringan mereka. 

Baca Juga: Transformasi Jaringan, Pahami Apa Perbedaan SD-WAN vs Traditional WAN

Percepat Time to Market Bisnis Anda dengan Aruba EdgeConnect di Helios

Saatnya percepat Time to Market bisnis Anda dengan solusi Aruba EdgeConnect SD-WAN. Dapatkan solusi Aruba EdgeConnect dari Helios Informatika Nusantara (HIN) sebagai satu-satunya distributor yang menjual  seluruh solusi Aruba, mulai dari wireless, wired, hingga SD-WAN. Helios memiliki tim ahli yang berpengalaman dan bersertifikat untuk membantu bisnis Anda saat proses konsultasi hingga dukungan after-sales. Cari tahu lebih lanjut mengenai Aruba EdgeConnect dengan menghubungi kami di sini.  

Penulis: Wilsa Azmalia Putri – Content Writer CTI Group 

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Disclaimer

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The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort and for breach of statutory duty.

As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.

PRIVACY POLICY

At PT Helios Informatika Nusantara, ensuring the privacy and security of your information is of utmost importance to us. As you navigate through our website, https://www.helios.id/, collectively referred to as this “Website”, we strive to create a safe and trustworthy environment for all users. This Privacy Policy establishes the terms governing your use of our website between you (“you” or “your”) and [Helios Informatika Nusantara]. By accessing our website, you acknowledge that you have reviewed, understood, and consent to be bound by this Privacy Policy.

Information We Collect

When utilizing or engaging with our Website, we may gather or receive various types of information, collectively referred to as “Information”, including but not limited to:
  1. “Personal Information,” such as your name, email, contact details, or any other personal content provided to us via forms on our website or other means of communication (e.g., email, phone, mail, etc.).
  2. “Technical Information,” such as browser type, operating system, device type, IP address, and similar technical data typically obtained automatically from browsers or devices when interacting with our Website. This may also encompass the referring URL that directed you to our website.
  3. “Usage Information,” such as the pages visited on our website, click activity, searches conducted, and other related data on how you have utilized our website. This category may also encompass details regarding your interaction with emails, including whether you opened, clicked on links, or received them.
We acknowledge that certain Technical Information or Usage Information may be considered personal data, either independently or when combined with other data, under various laws and jurisdictions. We are committed in handling such data in accordance with applicable laws and regulations.

The Methods We Use to Collect and Receive Information

Depending on the type of Information, we collect or receive it through various channels, including but not limited to the following conditions:
  1. When you voluntarily share Information with us. For instance, when you subscribe to our newsletter or fill out our online form to request contact.
  2. By using cookies and similar technologies. These technologies help us analyze how our Website is utilized and tailor content that is pertinent to you. They also assist in delivering more relevant advertisements on our own or third-party sites.
  3. Information obtained from third-party sources. This encompasses Information acquired through various business support tools and services we utilize, such as Website, analytics services, etc., as well as public sources like social media sites. We may merge the Information from these sources with other data we possess to maintain updated records and provide you with pertinent content.

The Purposes

We utilize Information for the following purposes:
  1. Processing your inquiries and responding to your requests, such as when you reach out to learn more about our products or services.
  2. Sending you information related to our services and products that we believe may be of interest to you, such as an invitation to our upcoming events, follow-up by WhatsApp blast and/or call, newsletters, or updates on products and services. These communications are sent to you either based on your explicit consent or when we have a legitimate interest in marketing our products and services. You always have the option to optout of receiving invitation, newsletters, and/or updates on products and services.
  3. Understanding how you interact with our Website and tailoring it to align with your interests, past actions, and preferences. We do this to enhance our Website, diagnose any issues, and improve your experience while navigating through them.
  4. Preventing fraud or harm to us or any third party, and ensuring the security of our network and services, which is in our legitimate interest.
  5. Complying with our legal obligations and exercising and enforcing our legal rights as necessary for PT Helios Informatika Nusantara.
  6. Utilizing certain third-party marketing and advertising networks to assist in marketing our products on our website and third-party Website.

Who We Share Information With

To facilitate our business operations and the functioning of our Website, we may disclose Information to various third parties, including:
  1. Our global branches and subsidiary companies.
  2. Third-party service providers aiding in the operation of our Website, such as hosting companies, recruitment platforms and agencies, payment processors, business management,and email distribution service providers, and similar service providers. These entities are authorized to use your personal information solely to provide these services to us.
  3. When compelled by law, such as to comply with court orders, search warrants, regulatory orders, subpoenas, and other lawful requests from public authorities, including those for national security or law enforcement purposes.
  4. Legal authorities, consultants, advisors, or service providers required to investigate, respond to, or prevent fraud, or to ensure the security of our network and services and safeguard the well-being of PT Helios Informatika Nusantara or the public.
  5. In the event of a merger and/or acquisition involving PT Helios Informatika Nusantara, Information may be transferred to the merging or acquiring entity, as well as to any advisors representing parties involved in discussions related to such merger or acquisition.
  6. Principal, resellers, partners, sponsors, or service providers acting on our behalf in conjunction with the offering of PT Helios Informatika Nusantara]’s products or services.
  7. Third-party marketing and advertising networks assisting in the promotion of our products on our Website and on third-party websites, such as Google for remarketing ads across the Internet.
  8. PT Helios Informatika Nusantara may also disclose general aggregate and anonymized information (e.g., statistical data) pertaining to the use of its Website.

Cross Border Data Transfers

  1. We may need to transfer Information to countries where we and/or our service providers operate. These countries may have different data protection laws compared to the country where the data originated, potentially offering different levels of protection. By using our Website, you consent to such transfers. In cases where applicable to the services provided, we will establish agreements with our service providers to ensure a level of privacy consistent with the terms of this policy.
  2. Regarding the collection, use, and retention of personal information transferred from Indonesia, please note that PT Helios Informatika Nusantara remains compliant with all relevant laws concerning such transfers.

Protecting Your Information

We aim to uphold top-tier security standards throughout our business operations. We have adopted suitable technical and organizational safeguards aligned with industry best practices. These safeguards are devised to prevent unauthorized access or unlawful handling of Personal Information and to mitigate the risk of accidental loss, destruction, or damage of such information. As part of these efforts, we have instituted several policies and procedures to guide us, covering aspects such as asset management, access control, physical security, personnel security, product security, cloud and network infrastructure security, third-party security, vulnerability management, security monitoring, and incident response.

Information Storage and Retention

We may store Information on both our own servers and those managed by third-party data hosting providers. As explained in Section 5 above (Cross Border Transfers), these servers may be situated globally. We will retain your Personal Information only for as long as necessary to fulfill the collection’s intended purpose. Additionally, we may retain your Personal Information for the duration required to pursue our legitimate business interests, address any legal claims, and ensure compliance with legal obligations. In instances where we utilize your information for direct marketing, we will retain your data until you choose to opt-out of receiving marketing materials; however, certain information may need to be retained to maintain a record of your request.

Modifications to This Policy

PT Helios Informatika Nusantara reserves the right to amend this Privacy Policy at any time. In the event of a significant change, we will provide notice on this page and/or adjacent to the link leading to this page. These updates will become effective immediately for new Information collected or provided from the date of the update, and within thirty (30) days for any Information collected or provided to PT Helios Informatika Nusantara prior to the update. If you do not agree to the terms of the revised policy, please contact our Legal Department using the contact details provided in Section 11 below. We encourage you to periodically review this page for any updates.

Your Choices

We offer you various options regarding the use of Information in relation to: (i) our marketing activities; and (ii) our utilization of cookies and similar technologies for interest-based advertising and website usage analysis
  1. You can choose to discontinue receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, adjusting email preferences in your account settings page, or contacting us through https://www.helios.id/. You can manage your preferences concerning our use of cookies and similar technologies, which are used to provide targeted interest-based advertisements and analyze your website usage, by referring to our Cookie Policy for guidance.
  2. Moreover, the laws in some jurisdictions may grant you various rights concerning our processing of certain Information. These rights may include:
    • The right to withdraw previously provided consent;
    • The right to access specific information about you that we process;
    • The right to rectify or update any Personal Information;
    • The right to request the erasure of certain Information;
    • The right to temporarily suspend our processing of certain Information;
    • The right to receive Information in a common machine-readable format;
    • The right to object to our processing of Information for direct marketing purposes or when we rely on legitimate interests as the lawful basis for processing your information; and
    • The right to file a complaint with the relevant data protection authority.
We will address your requests promptly. Please note that these rights may be subject to limitations under applicable law. For further information on these rights or to exercise them, please contact [Helios Informatika Nusantara] at: [email protected]

Social Media and Third-Party Services

Our Website may include a blog with a ‘comments’ section and several social media features, such as a ‘share’ button or links to third-party websites and services like Facebook, X, YouTube, LinkedIn, and Instagram. When utilizing these features, certain information may be gathered by these third parties, such as your IP address or the specific page you are visiting on our website. Additionally, these third parties may set cookies to ensure the proper functioning of the features. Any data collected by these third parties is subject to their respective privacy policies. We encourage you to thoroughly review the privacy policies of these third parties.

Contacting Us

If you have any questions or concerns regarding this Website Privacy Policy, the information we collect, PT Helios Informatika Nusantara’s practices, or your interactions with the Website, please feel free to contact us. You can reach us via email at [email protected] or by physical mail addressed to: PT Helios Informatika Nusantara  Centennial Tower, 12th Floor Jl. Jend. Gatot Subroto Kav. 24-25 Jakarta 12930, Indonesia phone: +62 21 8062 22