The food and beverage (F&B) industry must now embrace digitization in order to adapt to changing times and technological advancements. According to data from the Ministry of Industry, the F&B industry was able to withstand the raging COVID-19 epidemic in Q2 2021 by achieving a 2.95 percent increase.
The food and beverage industry contributed 6.66 percent to the national gross domestic product, according to the same report (GDP). This statistic indicates that the food and beverage industry has a substantial opportunity to expand and attract a larger consumer base.
Small-and medium-sized enterprises (SME) employing inefficient methods now dominate the food and beverage industry in Indonesia. In order for the food and beverage industry to be more effective in terms of cost management, profit growth, and customer satisfaction, digitization is required. The following article provides a comprehensive explanation of the F&B industry’s digitization opportunity.
Food & Beverage Industry in Indonesia and Current Consumer Trends
F&B Business in Indonesia and Current Customer Habits
As previously stated, Indonesia’s culinary industry is still expanding. Beginning with the concept of stalls, cafés, and restaurants, it has evolved into a need to not only satisfy one’s hunger but also to congregate for meetings and work.
Multiple F&B business models’ expansion is inextricably linked to rising customer demand and shifting fashions. In addition to providing a delicious menu, F&B businesses must also provide convenience and other supporting amenities, such as the ease of ordering food, the availability of digital menus, cashless payment options, and WiFi connectivity for customers.
In addition to catering to customer preferences and habits, the food and beverage industry must also provide internal conveniences such as network accessibility, order payment processing, and the availability of digital cash registers.
How Can Digitizing Food and Beverage Increase Customer Satisfaction?
To adapt to current trends, requirements, and customer behavior, the F&B industry must embrace digitization. The ease of online food ordering has prompted the food and beverage industry to digitize in order to reach a larger market and enhance customer satisfaction.
In other words, the food and beverage industry must digitize by integrating operational systems in order to reduce the risk of errors while saving money, time, and resources while serving customers. On the other hand, efforts to automate the food and beverage industry are likely to increase consumer satisfaction and market expansion opportunities.
The food and beverage industry can begin digitizing in stages. First, F&B companies can initiate the development of online platforms to increase their online visibility and market opportunities.
Online integration of operational systems reduces the risk of errors, saving businesses time, resources, and money. In addition, the online platform provides a real-time view of inventory, sales transactions, and order delivery, thereby enhancing the efficiency of business operations.
Then, F&B businesses can initiate a business digitization plan by combining strategies from their value propositions to facilitate a seamless transition to online platforms. To reduce production and operating costs, the next step is to implement the cloud kitchen concept as a redesigned commercial cooking facility for takeout orders. The final phase entails monitoring company performance in order to evaluate the impact and success of digitizing the F&B business and determine the next steps.
Read More : Pentingnya Digitalisasi Bisnis F&B di Era Serba Digital
Management Challenges in Digitizing the F&B Business F&B
Digitalization is undeniably a lengthy process that may leave F&B companies bewildered because they do not know where to begin. These are some of the issues faced by F&B business management in the midst of efforts to digitize the industry, as compiled from various sources.
Business Operations Continue to be Conventional
Beginning with the entry of orders, processing of payments, issuance of transaction receipts, and inventorying of supplies, many culinary companies continue to operate in the conventional manner. Because they are not integrated, the corporate processes are inevitably slowed down by this strategy.
The IT Budget is Constrained
Few F&B companies allocate a specific budget for hiring IT specialists or purchasing dependable technology. In fact, the F&B industry requires straightforward and high-quality IT devices.
Large-Scale Device Registration
Despite the fact that numerous F&B business operations have incorporated digitalization, numerous branch offices and franchisees continue to struggle with managing multiple devices to install, update, or uninstall programs.
Device Cannot Meet Network Requirements
The F&B company currently utilizes a variety of devices to support operations, including CCTV, EDC machines, cash registers, and other IoT devices that require a stable network. These conditions are frequently inadequately addressed; it is not uncommon for lost connections, failed logins, excess bandwidth, and other problems to disrupt the operations of culinary businesses.
Unstable WiFi Connection
In addition to providing a service to customers, a WiFi connection can also affect the performance and operations of the restaurant. An unreliable WiFi connection may attack the internal team while processing orders and payments, resulting in customer complaints.
Potential Data Breach and Leakage
Data stored on devices is susceptible to breaches and leaks, and it is frequently utilized without discrimination, making it difficult for businesses to protect data when devices are lost.
How Can HMS and AION Support the Digital Transformation of F&B Businesses?
Transformasi Bisnis F&B
Untuk mengatasi berbagai tantangan yang dihadapi oleh bisnis F&B, Helios Informatika sebagai digital IT solution provider menghadirkan rangkaian solusi Helios Mobility Suite (HMS) dan Aruba Instant On (AION). Kedua solusi ini akan membantu memudahkan bisnis F&B melakukan transformasi digital untuk memaksimalkan operasional bisnis dan meningkatkan pengalaman customer.
Helios Mobility Suite (HMS)
Helios Mobility Suite (HMS) dapat memudahkan bisnis F&B dalam melayani konsumen sembari meningkatkan keamanan dan kenyamanan bekerja bagi tim secara internal. Berikut keunggulan HMS untuk bisnis F&B:
Silent Installation
HMS can assist businesses in ensuring that programs installed on devices are always current by automatically updating, installing, and deleting software without the user’s knowledge. HMS can also prevent OS upgrades, which may diminish the productivity and performance of the device. In addition, HMS will ensure that the program can be delivered on staff devices and cannot be removed without administrative authorization.
Zero Touch and Remote Device
This feature enables the administrator to simultaneously install on multiple devices from a single dashboard. Using the same dashboard, HMS may also connect to remote devices located in various locations.
Kiosk Mode and Application Management
As MDM software, HMS can manage which applications can be installed on a device, allowing non-work-related applications to be removed and preventing their haphazard installation. When the device is turned on, the system will automatically launch the designated application without requiring the user to navigate to the home screen, enabling quicker and more efficient operation. Thus, businesses are able to ensure that the devices utilized are in accordance with business requirements, thereby reducing the likelihood of unauthorized use.
Security and Control
To ensure data protection and security, data protection on mobile devices permits the imposition of restrictions in the form of access control features for particular apps. When a device is lost, management can remotely uninstall programs and disable capabilities.
In addition, this feature enables F&B establishments to automatically distribute security restrictions (such as turning off the camera, issuing a specific password, blocking SD-cards, preventing snapshots, and disabling Bluetooth, USB, and file sharing) to prevent the reckless sharing of data.
Helios sebagai IT Solutions Provider Aruba Instant On dan Helios Mobility Suite
It is time to take your food and beverage business to the next level by digitizing with Helios Mobility Suite (HMS) and Aruba Instant On
Aruba Instant On solutions to increase customer satisfaction and expand your market share. Helios Informatika Nusantara offers solutions utilizing Helios Mobility Suite and Aruba Instant On (HIN).
As an Aruba Instant On and Helios Mobility Suite Certified Partner in Indonesia, HIN provides qualified and experienced professionals to support your F&B business throughout the solution installation process, ensuring that you avoid trial and error from before to after the implementation Contact Us in order to learn more about HMS and AION.
Penulis: Ervina Anggraini
Content Writer CTI Group
