Distribution companies are spearheading the availability of goods and services for consumers in various regions in Indonesia. They need effective solutions to overcome increasingly complex challenges, ranging from geographical conditions to various disruptions as a consequence of the development of digital technology and the COVID-19 pandemic.
In a white paper entitled “Key Distribution Challenges in Indonesia” released by Advotics, it was stated that there are five challenges faced by distribution companies, namely product availability, sales channel management, logistics cost efficiency, effective marketing strategy, and maintaining financial liquidity.
What are the challenges faced by distribution companies in the field, what solutions do goods and services distribution players need in order to continue to exist and adapt to IT developments? Check more in the following article.
Challenges in the Distribution Industry

The distribution industry is faced with the fact that demand can increase at any time without being predicted in advance. In addition to the surge in demand, the distribution sector is also faced with challenges in the form of intense business competition.
However, there are some significant challenges for the distribution industry. Quoting Usetada, the following are the challenges faced by the distribution sector.
Retail Business Weakened
The distribution process faced major challenges amid the weakening of the retail business during the COVID-19 pandemic era in the last two years. In addition, not a few retailers have decided to go out of business due to pandei, thus affecting the retail industry. Even though retail has promising product sales opportunities for the distribution industry.
e-Commerce Rising
Before the pandemic, retail businesses had switched to online e-models in line with the increase in e-commerce which made it easier for consumers to buy. Thousands of e-commerce spread across various regions is a challenge for the distribution industry to ensure product availability on multiple platforms. The distributor industry must be able to speed up and improve the accuracy of the order fulfillment process.
Era Internet of Things
The distribution industry is faced with the IoT era where all devices are connected to the internet. The distribution process is required to handle all processes from inventory replenishment to order fulfillment.
Big Data
The distribution sector is closely related to big data, so it is required to be able to obtain, store, process data in the midst of a data explosion. Distributors are required to be able to take advantage of real-time data on activity, location and daily performance of sales, collectors and drivers.
Read more : Helios Hadirkan Solusi “Mission-Critical” untuk Perusahaan Indonesia
The Best Solution to Face the Challenges of the Distribution Industry
The distribution industry is one sector that is regulated by strict compliance standards, high sales volumes with small margins, but must still be able to meet high consumer expectations. For this reason, a solution is needed in the form of a system that is effective and quickly responds to every consumer need in the digital era.
In addition, the system must also be flexible to ensure operational costs remain under control. Considering that the distribution industry must also be able to respond to pressure and complexity by making changes to ensure consumer satisfaction. The following is a series of the best solutions offered by Helios Informatika Nusantara (HIN) to help the distribution industry respond to business challenges.
Helios Mobility Suite (HMS)
The Helios Mobility Suite (HMS) enables enterprise-owned mobile devices and applications to be easily managed and used safely and productively by employees. HMS software will guarantee data security and employee productivity during the product distribution process.
HMS is equipped with various features, such as GPS Tracking and End Point Management. GPS tracking will determine the employee’s location when distributing goods through location tracking. Meanwhile, end point management will monitor the condition of the device that can be used or not through real-time device information.
HMS helps the distribution industry to ensure employee productivity in the field and minimizes the possibility of fraud during the product circulation process. Interestingly, the distribution industry can choose from a wide selection of HMS feature packages to suit business needs.
HPE Edgeline
HPE Edgeline offers solutions to speed up and improve the accuracy of the order fulfillment process for the distribution industry. This solution is supported by high computing capabilities, storage, enterprise-class management, and low latency to handle the workload of the entire distribution process, from inventory replenishment to order fulfillment.
HPE Edgeline systems integrate data acquisition and control technologies into enterprise IT systems to perform analytics, delivering faster, simpler, and more secure convergence between hardware and software components. These capabilities make the HPE Edgeline help the distribution industry reduce latency between acquiring data, analyzing, and concurrently saving space, weight, and power (SWaP).
Microsoft Azure
Microsoft presents a solution to help the decision-making process more precisely through a dashboard that integrates all company data. Microsoft Azure’s analytical system allows all data to be processed to serve as a basis for making business decisions.
The Azure Analytics service enables the distribution industry to explore large amounts of data using a managed platform that provides an enterprise-grade data model in the cloud. The Business Intelligence (BI) system in Microsoft Azure is important so that the distribution industry can identify trends which are then converted into business opportunities.
Present data through hundreds of visualizations with AI features to ensure your distribution business matches your target market. Microsoft Azure BI systems apply protection to business data to prevent data loss, while meeting industry compliance and certification standards.
Aruba Instant On
Tracking and control is one of the challenges that must be handled by the distribution industry. Responding to this challenge, Aruba Instant On presents a solution to facilitate tracking and control of the entire distribution process, from warehouse management to the order fulfillment process.
Aruba access point devices will handle the increasing demand and number of connected devices. Aruba ensures the distribution industry has reliable, secure, and fast WiFi access for all devices throughout the product distribution process.
Aruba’s device management and tracking software helps distributors monitor sales movements during the distribution process to ensure the entire process runs quickly and seamlessly. Businesses can monitor and manage business networks to keep an eye on who is connected to which sites and apps.
Read more : Aruba Berikan Konektivitas yang Stabil dan Aman untuk Tokopedia
Helios as an IT Solution Provider for the Distribution Sector
It’s time to implement intelligent IT-based solutions to address the various challenges faced by the distribution industry. Helios Informatika Nusantara as an IT solution provider presents the right solution to help the distribution industry transform in the digital era.
Supported by an experienced and certified IT team, Helios will help your business handle every process from the consultation, deployment, to after sales support to ensure you avoid trail and error. Overcome all digital industry challenges with a range of solutions from Helios as the leading IT solution provider. Immediately contact [email protected] for more detailed information
Penulis: Ervina Anggraini
Content Writer CTI Group